Diploma in Event Management (Dip. Event Man.)
with PR, Eco-Events & Wedding Planning modules (Evening Course - 10 Weeks) (Melbourne)
Event Management is a dynamic and fast paced industry. To respond to current sector demands this evening course is designed
to enable participants to develop an innovative and multi-skilled approach in planning and coordinating events. Whether you are
working in an event management environment or your job description requires event planning and management, this course offers practical and
specific training that can be applied in real world situations. To complement the promotional and presentation requirements of the event
management sector this course includes a substantial Public Relations module.
The Diploma in Event Management is accredited by the Institute of Commercial Management and is internationally recognised.
Managing Event Planning Schedules; Feasibility Studies; Identifying Event Goals
and Listing Objectives; Event Organisational Charts; Duty Rosters; Record Keeping
Mechanisms; Recruitment; Reviewing Event Contracts and Agreements; Troubleshooting
Event Co-ordination; Creation and Presentation of Proposals to Clients.
The Key role of the Event Manager in the Planning Team, Outlining Core Roles and Responsibilities, Team Dynamics, Task and Event
Timelines, Maximising Staff and Physical Resources, Planning and Co-ordinating Team and Suppliers, Decision Making, Contingency Planning.
Developing Creative Elements; Scheduling Entertainment; Site Planning and Inspection;
Analysis and Management of the Registration and Admission Process; Providing
Adequate Event Security; Planning Event Protocol Requirements; Co-ordinating
Event Speakers with additional Entertainment for maximum effect; Identifying
Appropriate Food and Beverage Menus; Event Contingency Planning.
Event Contracts and Agreements, Troubleshooting Event Co-ordination,
Preparing a SWOT Analysis to Identify the Vulnerable and Promotional Elements of the Event,
Creation and Presentation of Proposals to Clients.
Needs and Motivations of Event Customers, The Market Research Process, Effectively Collect and Analyse Market Data,
Reporting the findings to the Team and Client, Elements of the Marketing Mix (Product, Price, Promotion and Place),
The Pricing Process and How to Establish a Pricing Plan for your Market, Target Marketing Channels, Promote and
Develop a Website and Direct Marketing Strategy.
Planning the Event Proposal Strategy; Preparing the Event Proposal; Sending
Invitations; Budgeting and Buying Advertising; Publicising the Event; Organising
Contests; Merchandising; Packaging and Sales Promotion; Formulating a Public
Relations Strategy; Conducting Market Research; Methods of Measuring Marketing
Activity.
Budgeting; Forecasting Expenditure; Compiling and Understanding Event Contracts;
Managing Health and Safety; Event Risk Assessment; Copyright and Trademark Considerations;
Event Ethical Practice.
Corporate Events Integration; Organising local and Global Corporate Events;
Corporate Event Types; Events as Corporate Motivators; Managing Important Corporate
Events; Developing Corporate Events; Organising Corporate Hospitality; Negotiating
Event Investment Returns; Managing Event Costs.
Preparing a Conference Action Plan; Choosing Conference Sites and Locations;
Working to a Budget; Developing Marketing Strategies; Identifying Legal Requirements;
Evaluating Effectiveness of Events.
Event Media Marketing and Management; Event Sponsorship; Managing Hospitality;
Operating Strategy; Organising Staff; Admissions Management; Compliance and
Protocol Procedures; Planning Award Ceremonies.
Organising Celebrity Events, Concerts and Launches; Television Related Events;
Award Ceremonies; Fashion Shows; National Festivals; Galas; Special Themed Events;
Internet Event Launches; Dealing with Celebrity Agents; Handling Celebrity Wish
Lists; Fireworks Displays.
Key Drivers Behind Running the Event, Establish a Budget and Earning Target for the Event,
Developing the Event Goals and Objectives, Sourcing and Working with Volunteers, Preparing an Event Action Plan for Pre,
Onsite and Post Event Management, Choosing Sites and Locations, Working to a Budget, Generating Sponsorship Support.
Planning for Major Social and Political Events; Event Sponsorship; Managing
VIP's; Developing Major Political Events.
Determining Potential Sponsorship Market based on the Event Type, Time, Location, Assessing Selling Points of the Event,
Determining Sponsorship Fulfillment Responsibilities, Research and Set Sponsorship Pricing based on Market Factors and Event Exposure.
Researching Markets; Resourcing the Exhibition; Effective Marketing Strategies;
Key Promotional Planning; Audience Communication.
Different Types of Evaluation Techniques, Understanding Options to Evaluate the Effectiveness of an Event,
Determine How to Evaluate Speakers and Suppliers, Tabulating and Reporting on the Event's Success to the Client.
The Importance Of Making your Events Environmentally Friendly;
Benefits to your Company, Benefits to your Clients, Benefits to the Environment.
Environmental Standards & Eco-friendly Credentials;
Schemes you can adhere to, Options Available, Carbon-Neutral Events.
Types of Eco-friendly Events/Suppliers;
Eco-friendly Weddings, Eco-Friendly Conferences, Eco-Friendly Caterers,
Eco-Friendly Venues and Questions to ask them.
Sponsorship; Internal PR functions; Corporate Image; Press and Broadcast Media
Relations; Client Relationships; Internal PR; Commissioning and Briefing Photographers;
Supplying Material to the Press/Getting Material onto TV and Radio; Organising
Seminars; Exhibitions and Conferences; Audio/Visual Aids; Writing Skills (Press
Releases, Writing Feature Articles for the Press, In-house Journals and Newsletters);
Crisis Management; Corporate Advertising; Brochures and Printing.
Planning a Wedding, Timelines and Itinerary, Wedding Legalities,
Budgets, Wedding Ceremony, Reception, Venue Sourcing, Supplier Sourcing
Logisitics, Creating & Marketing Wedding Planning Consultancy.
Preparation and Research; Speech Content; Subject Matter and Objectives; Speech
Delivery and Variety; Body Language, Eye Contact, etc.; Presentation Aids e.g
Visuals, etc.; Management of Locations and Audiences; Presentation Structure.
The project is an important part of the Event Management Courses. Groups are formed and each
group is given the project brief. The groups are then asked to present their recommendations
to the examiners towards the end of the programme. This gives participants the
opportunity to use the knowledge they have obtained during the Event Management Course in a focused
way and develops teamwork skills.
Lectures, discussions, role-plays, practical exercises, projects, case studies,
etc.
Event Management Training Australia maintains a panel of qualified and motivated lecturers who work as a team monitoring each student's progress.
Anyone working in Event Management in a senior or support position or those who
wish to make a career change to Event Management. The Event Management Course will also benefit anyone, such as a P.A.,
who has Event Management as part of their job specification. Early application is advisable as places are limited.
If you wish to arrange a consultation for this Event Management Course please contact us on +61 1300 938 334
Successful students qualify for the Diploma in Event Management (Dip. Event
Man.). The Diploma is awarded at Distinction, Credit or Pass Level. The diploma
is accredited by the Institute of Commercial Management. I.C.M. is an independent
organisation offering certification worldwide. I.C.M.'s website address
is www.icm.ac.uk.
The next Event Management Course starts on March 7th 2012. Please e-mail, or telephone 1300 938 334 for future starting dates.
The venue for the Event Management Course is Spring Street in Melbourne City Centre.
6:30pm to 9:30pm two evenings a week for 10 weeks over three months.
Students are required to attend all lectures and to be punctual at all times. If a student does not conform to these requirements or is disruptive in any way, he/she may be dismissed from the Event Management Course.
Enrolment for this Event Management Course is available online; alternatively applicants can arrange a telephone consultation prior to enrolment. We are currently arranging consultations for this Event Management Course.
$1,895 AUD plus GST
Fees are payable as follows: 20% within 14 days of date of letter of acceptance from Event Management Training Australia and the remainder, 30 days prior to the commencement of the Event Management Course. All fees must be paid before the Event Management Course begins.
Fees may be paid on this site through Paypals Secure payment method. Go to the Course Payments Page to enrol now.
Fees are payable by credit card, bank draft, cheque. All fees must be paid before the Event Management Course starts.
Request a Brochure for this Event Management Course.
Disclaimer
Every effort is made to ensure accuracy, however responsibility is disclaimed for any error or omission in this website.
Event Management Training as part of the Fitzwilliam Institute Group closes on Bank Holidays and for a number of days at Christmas and New Year. Event Training Courses reserves the right to postpone, cancel or alter courses without notice or to change any of the details in this web page. Fees are not refundable unless the course is cancelled by the Event Management Training.
Event Management Training, Room 10, Level 2, Spring Street Conference Centre, 1 Spring Street, Melbourne, Victoria 3000, Australia, Tel: 1300 938 334
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